ABOUT US
The SOUTHPOLE® brand is well-known for its casual, streetwear-inspired apparel. Founded in the early 1990s, by two brothers, David Khym and Kenny Khym, in New York, the fashion capital of the world.
For young, style-conscious individuals looking to express themselves through bold and accessible streetwear. SOUTHPOLE® is a pioneering brand rooted in a legacy of self-expression.
With roots in the iconic styles of 1990s New York, which began with our iconic puffy ‘bubble’ jackets and 4180™ Relaxed Fit denim, we blend decades of history with a forward-thinking vision to deliver high-quality, trendsetting designs.
Unlike other streetwear brands, SOUTHPOLE® stands as a symbol of authenticity, affordability, and cultural relevance—helping individuals embrace their unique identity and celebrate their personal style on a global scale.
Our History
1995
Southpole brand is launched.
2001
Southpole transitions from Premium Street brand to Department Store brand and begins business with JCPenney.
2002
Southpole is awarded JCPenney Divisional Award for Men’s Apparel. Lot29 brand is launched featuring Looney Tunes characters.
2003
Southpole Junior brand is launched and awarded JCPenney Division Award for Women.
2008
Whitetag brand is launched featuring Rock & Roll lifestyle with bold graphics and color. Prodigee brand is launched featuring classic American lifestyle with heavy garment washing.
2009
RS By Sheckler brand is launched featuring Skateboarding lifestyle with
international pro-skateboarder, Ryan Sheckler.
2010
NPD Group ranks Southpole as 5th largest Men’s Denim brand in U.S. WT02 brand is launched featuring Contemporary lifestyle targeting Contemporary You.
2011
In celebration of Southpole’s 20th anniversary, Women’s Wear Daily Magazine feature Wicked Fashions with a MILESTONES cover story.
2012
Southpole revamps with new logo.
2016
Southpole Antarctic Expedition Outerwear brand is launched.
2018
Southpole Originals brand is relaunched featuring upgraded quality and techniques.
2019
Southpole collaboration lines launched with Tootsie & NASA.
2020
Southpole collaborates with Astro Boy.
2022
Southpole collaborates with Warner Brothers.
2024
iApparel Brands
acquires Southpole Assets.
