Effective Date: February 10, 2016
1. Introduction
2. Information We May Collect About You
3. Our Use and Sharing of Your Personal Information
4. Our Use and Sharing of Your Non Personal Information
5. Social Networking And Third Party Sites
6. Security
7. Your choices about Information We Collect, Including Do Not Track
8. Cookies, Web Beacons and Certain Other Technology
9. Third Party Advertisers, Including Opt-Out Options
10. Your California Privacy Rights
11 Amendments to this Privacy Policy
12 Personal Information and Children
13. Applicable Law
14. Contact Us
1. Introduction
We Respect Your Personal Information
Wicked Fashions, Inc. (“WFI”) understands that you are concerned about how we handle information that we may collect about you through our online services. We have implemented this Privacy Policy because we are committed to responsibly managing your personal information.
We encourage you to read our Privacy Policy before providing any personal information to us so you can learn how we collect, use and share that information and about the choices you have to access and manage this information.
Scope of Policy
This Privacy Policy applies only to personal information that identifies you (“Personal Information”) collected by the online services maintained by WFI, including websites, mobile applications and other online services where this Privacy Policy is posted (“WFI Online Services”).
There are exceptions, however, and the Privacy Policy does not cover the following personal information about you:
- Personal Information submitted to us in a business capacity, including personal information such as your date of birth, social security number, contact information, employment and other information submitted to us on-line by job applicants, and by persons specifying that they are submitting personal information in a business capacity (such as employees of retailers submitting information to access our line sheets). Information gathered in this context will be used solely for its intended purpose;
- Personal Information collected by online services that we don’t own or control that may operate on or link to WFI’s Online Services, such as third party social media sites like FACEBOOK®. (please refer to the privacy policies of these other services and be aware that their policies may differ from WFI’s);
- Personal Information contained in any comments, photographs and other user-generated content that you chose to share in any areas of WFI’s Online Services that can be viewed by the public; and
- Personal Information collected by WFI offline.
By using WFI’s Online Services, you hereby consent to the collection, use, management, retention and disclosure of your Personal Information by WFI as described in this notice. If you disagree with any part of this Privacy Policy, then please do not use any WFI Online Service.
Occasionally, we may revise and update this Privacy Policy. Your continued use of the WFI Online Services after we publish our changes indicates your acceptance of any changed terms. Special Notice to Foreign Users WFI controls and operates its business and online services from within the United States of America. Our online privacy practices may differ from privacy laws in your home country. By submitting your personal information to us or our agents, through the use of the WFI Online Services, you consent to the transfer of your personal information to any country and its use and disclosure in accordance with applicable U.S. Federal and State laws and with this Privacy Policy.
2. Information We May Collect About You
Personal Information that you provide to us
From time to time the WFI Online Services may have features that ask you to provide Personal Information through the WFI Online Services. For instance, when you register to receive news from us, should we offer that feature, or when you participate in contests that we may run, we may collect Personal Information that you provide to us. The data we collect depends on the services and features you use, and may include the following:
- Name and contact information, including your email address, mailing address, city and state, zip code and phone number(s);
- Date of birth;
- Image, likeness and voice (such as in a photograph or video);
- User name and password;
- Your screen name;
- Additional Personal Information that may be necessary to administer certain promotional events; and
- Geo location information (if you are using a mobile device).
The WFI Online Services also collect anonymous information indirectly through technology such as cookies and web beacons to help us better understand user behavior, tell us which parts of our websites people have visited, help us measure the effectiveness of our advertising efforts, and help us administer certain features of our Online Services.
Some of the data elements and other types of non-personal information about you (“Non-Personal Information”) that we may automatically collect includes the following:
- Your computer’s IP address, which is a unique number assigned to your computer to identify it when you are using your computer on the internet;
- Information collected through cookies, pixel tags and other technologies described in more detail later in this Privacy Policy;
- Your browser types and device information, including operating system;
- Mobile application usage data;
- Aggregated “click stream” information such as entry and exit points for the WFI Online Services (including referring URLs or domains), pages that are visited, certain WFI Online Services traffic statistics, page views, and impressions; and
- Other types of non-personal information (known as demographic information) such as your age, gender, dates of birth, hobbies, and product preferences.
3. Our Use and Sharing Of Your Personal Information
How We May Use Your Personal Information
We may use Personal Information about you for purposes described in this Privacy Policy or as otherwise disclosed to you through the WFI Online Services. For example, we may use your Personal Information as follows:
• To provide you with emails, newsletters, and other mailings about our products and promotions and to help us learn about your preferences;
• To determine your eligibility for certain contests or features and to fulfill contests;
• To respond to your inquiries or requests;
• For "operational uses" such as sending you administrative communications about your account with us or about features of our websites, including any future changes to this Privacy Policy;
• To further our business purposes, such as to perform data analysis; protect the security or integrity or our websites and features on the sites; prevent fraud; enhance, improve or modify the WFI Online Services; analyze trends and statistics; determine the effectiveness of our promotional campaigns and operate and expand our business activities;
• To post your comments or statements on message boards or in our online forums, if we offer such features; and
• To allow you to send communications to friends or family through the WFI Online Services. By using this functionality, should we offer it, you acknowledge and agree that you are permitted to use and provide us with your friend’s or family member’s name and e-mail address.
Other than “transactional or relationship” communications, we will not use Personal Information we collected from you to send you emails, text or other communications unless you register with us on the WFI Online Service. We generally consider “transactional or relationship” communications to include communications that facilitate an already agreed upon transaction, such as responding to an email request you made of us, or to a request to change your password or to manage your account.
How we May Share Your Personal Information
We don't sell or rent your Personal Information to third parties without your prior consent. However, we may share such information in the following ways:
• To third-party service providers who help develop, provide and improve the WFI Online Services, such as website hosting, website administration, website design, and information technology, or who provide customer service, e-mail delivery, marketing communications, prize fulfillment, auditing and other services;
• To perform services you request or functions you initiate, such as when you post information and materials on message boards and forums (please keep in mind that when you post information in a public forum it becomes public information);
• To identify you to anyone to whom you send communications through the WFI Online Services, should we offer such a feature;
• To companies that are under common control with WFI (our “Affiliates”) for the purposes described in this Privacy Policy;
• In connection with a corporate reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets, stock or other equity interests, including in connection with any bankruptcy or similar proceedings. In the event of such a transaction, your Personal Information may be transferred to our successor or assign as part of the transferred assets; and
• As we deem necessary or appropriate: under applicable law; to a court order, subpoena, law enforcement proceeding, regulatory inquiry or when otherwise legally required; to pursue available remedies or limit damages we may sustain; to protect our Online Services or operations or those of any of our Affiliates; to protect the rights, privacy, safety or property of WFI or our Affiliates, you and others; and to enforce our Terms and Conditions.
4. Our Use and Sharing of Your Non-Personal Information
“Non-Personal Information” that we collect is information that we collect indirectly through technology that does not personally identify you.
We may use this Non-Personal Information in order to administer the WFI Online Services and to determine how to improve the WFI Online Services such as by seeing which areas, features, and products are most popular; by personalizing the WFI Online Services; by using it to troubleshoot problems, and by completing transactions you have requested. While some of this data may be traceable to an individual, we only seek to identify individuals whom we believe are using our website for improper purposes.
Non-Personal Information is not treated as Personal Information covered by this Privacy Policy, and it may be disclosed and otherwise used for any purpose not prohibited by law. If Non-Personal Information is combined with Personal Information in a way that can identify you or be used to identify you personally, it is treated as Personal Information and is subject to this Privacy Policy.
5. Social Networking And Third Party Sites
When you link to the WFI Online Services through any social networking or third party site, application or service, or if you leave the WFI Online Services through a link on a WFI Online Service to any social networking or third party site, application or service, please remember that you are bound by the privacy policy of the social network or third-party site, application or service. We do not control, and are not responsible for, the privacy practices of such sites, and you should consult the privacy policy of such sites to determine the information practices of those sites. We advise you to read the privacy policy of such site, application or service before providing any of your Personal Information to the host.
6. Security
We have implemented reasonable security measures to protect your Personal Information from unauthorized access and improper use. Some of the measures that we have implemented include establishing policies and procedures for securely managing Personal Information; requiring service providers with whom we do business to comply with our Privacy Policy and relevant data privacy legal and regulatory requirements or to have practices that meet our Privacy Policy requirements; and providing data privacy training to our team members.
From time to time, we will review our security procedures to consider appropriate new technology and methods. However, please understand that, despite our best efforts, no security measure is perfect or impenetrable.
7. Your choices about Information We Collect, Including Do Not Track
You have the option to:
• Stop receiving marketing or promotional e-mails (we may continue to send you transactional or service-related communications despite your desire to not receive promotional or marketing e-mail messages);
• Update and correct your Personal Information; and
• Deactivate your account, if we offer that feature, in which event we will we will remove you from our marketing directories and mailing lists.
To do any of these, let us know by one of these methods:
• Follow the directions in a marketing e-mail or direct mail or mobile communication that you receive from us;
• Send an e-mail with your request and current contact information to: This email address is being protected from spambots. You need JavaScript enabled to view it.; or
• Send a letter with your request and current contact information to Wicked Fashions, Inc., Attention: Privacy Policy Administrator, 222 Bridge Plaza South, Fort Lee, NJ 07024 .:
From time to time we may collect personally identifiable information about your activities over time and across certain third-party websites or online services in order to measure and improve the effectiveness of our marketing efforts and to deliver targeted ads to you based on your online activities. We have not implemented a Do Not Track (“DNT”) mechanism, so the WFI Online Services do not respond to a DNT browser signal or any other mechanism that automatically communicates that you chose not to be tracked. To learn more about DNT choices, you may wish to visit https://allaboutdnt.com/.
In addition, you may have additional choices regarding website use information that our third party advertisers and partners may collect or receive through the employment of cookies, web beacons, pixel tags, clear GIFs, and other similar media. Please see the "Third Party Advertisers" section below for more information.
8. Cookies, Web Beacons and Certain Other Technology
We use cookies on our websites. Cookies are small text files that a website places on your hard drive to identify your computer whenever you visit the website. Cookies may be linked to Personal Information about you. Cookies identify your computer and record your preferences and other technical information about your visit so that when you return to the website, it knows who you are and can personalize your visit. We also may use information collected by cookies for other purposes, such as to help us determine how to improve our websites by seeing which areas, features, and products are most popular and making recommendations based on products you have clicked on in the past and completing transactions you have requested.
Most browsers are automatically set to accept cookies. Most Internet browsers allow users to decide whether to accept cookies and how long to keep them on their hard drive. You may reset your browser to refuse cookies and still use our website, but if you disable this function, some areas of our websites will not function properly.
We may use a common Internet technology called "Web beacons" (also called "Web bugs," "action tags," "pixel trackers," or "clear GIFs") on our websites. Web beacons are small graphic images placed on a web page, web-based document, or in an email message to monitor user activity, such as whether the web age or email message is accessed or clicked. Web beacons are invisible to the user because they are typically very small (only 1-by-1 pixel) and the same color as the background of the web page, document or email message.
We do not use Web beacons to collect Personal Information about you. We may use Web beacons to collect non-personal technical information such as the IP address of the computer that the Web beacon is sent to, the URL of the page the Web user comes from, and the time the Web beacon is activated (such as when you view the Web page, advertisement, or email that contains the Web beacon). In general, we do not link such non-personal information to Personal Information; however, we may use Web beacons to record whether individual users view emails from WFI. This allows us to more effectively manage our database of active registered members that we may maintain. We also may use Web beacons to display emails in the appropriate HTML or text format and for web page alignment. We also may permit third parties to set cookies and Web beacons on some of our websites or in emails sent on our behalf to help us perform various internal functions necessary to operate our business. These third parties may use these cookies and Web beacons to collect technical information when you visit the websites and may use this technical information during your visits to the websites and other sites in order to provide you advertisements about goods and services that may be of greater interest to you. We may use third party advertising companies to serve ads when you visit the WFI Online Services. In the course of serving advertisements, our third party advertisers may place or recognize a unique cookie on your browser and may use Web beacons. These companies may use information about your visits to WFI’s and other websites in order to provide advertisements on WFI’s sites and other sites about goods and services that may be of interest to you. These third party partners may monitor how guests use our website and determine which of our online features they prefer. We may report information to our partners about our customers and the products they prefer, as well as aggregated, non-identifiable information about our guests' use of the WFI Online Services. For more information, please see the "Third Party Advertisers" section below. We have no access to, or control over, these cookies and Web Beacons. For more information, please see the "Third Party Advertisers" section below.
9.Third Party Advertisers, Including Opt-Out Options
We may from time to time use third party advertising companies to place WFI advertisements both on and outside of the WFI Online Services. This section provides additional information about the collection and use of information from or about you in connection with such advertising. Use of Cookies and Similar Technology in Third-Party Advertising. Advertisers, advertising technology companies, and service providers that perform advertising-related services for us may use cookies, Web beacons and similar technologies to collect information from or about you in order to tailor advertisements, measure advertising effectiveness, and enable other enhancements. This information may include your use of the WFI Online Services, websites you visited, advertisements you viewed, and your other activities online. Some of this advertising may involve collecting information from or about you across websites, applications and other platforms over time; such advertising is known as interest-based or online behavioral advertising. Opt-Out Options for Third-Party Interest-Based or Online Behavioral Advertising. We do not control the privacy practices of advertisers that we may use. However, some of the advertisers, advertising technology companies, and service providers that may perform advertising-related services for us may be members of the Network Advertising Initiative ("NAI"), a cooperative of online marketing companies that offers a centralized tool for opting out of interest-based or online behavioral advertising delivered by each of its member companies. If you would like to obtain more information about the NAI and make choices about their members' use of information from or about you, please click here or visit http://www.networkadvertising.org/. Viewing Ads. When you view an advertisement, whether or not you click on it, the advertiser, advertising technology companies, and service providers that perform advertising-related services for us partners may collect some information from or about you. We do not control the information practices of these third parties, which practices are governed by their own privacy policies and are not covered by this Privacy Policy. Please be aware that WFI does not notify you when you have chosen to click through to another website or property when using the WFI Online Services. We recommend that you familiarize yourself with the privacy policies of such websites or properties to determine how they handle any information that they separately collect from you.
10. Your California Privacy Rights
California Third Party Direct Marketing Notice Since 2005, California Civil Code Section 1798.83 permits our users who are California residents to request certain information with respect to the types of personal information WFI has shared with third parties for their direct marketing purposes, and the identities of those third parties, within the immediately preceding calendar year, subject to certain exceptions. All requests for such information must be in writing and sent by mail to Wicked Fashions, Inc., Attention: Privacy Policy Administrator, 222 Bridge Plaza South, Fort Lee, NJ 07024, by email to This email address is being protected from spambots. You need JavaScript enabled to view it.. This same California law permits WFI to satisfy its obligations described above by providing you, in response to your written request, with a cost-free means to choose not to have your information shared (rather than requiring WFI to provide the above described information). Therefore, you may exercise that choice by letting us know in writing by any of the means described in the preceding paragraph.
11. Amendments to this Privacy Policy
From time to time we may revise and update this Privacy Policy. If we do, we will post material changes on the WFI Online Services to keep you informed. If we revise this Privacy Policy, the "Effective Date" above will be changed. Please check back from time to time to ensure that you are aware of any changes to our privacy practices.
12. Personal Information and Children
We do not knowingly collect personal information directly from any person under the age of 13. WFI’s Online Services are not intended to be directed towards individuals under the age of 13, and if we have actual notice that a child under age 13 has provided us with personal information, then we will we will take reasonable measures to delete such information. If you believe a child has improperly accessed any of the WFI Online Services, please contact us in writing and send to: Wicked Fashions, Inc., Attention: Privacy Policy Administrator, 222 Bridge Plaza South, Fort Lee, NJ 07024, or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it..
13. Applicable Law
Visitors to the WFI Online Services from outside the United States are advised that this Privacy Policy is intended to meet the laws and regulations of the United States, which may not necessarily be the same as the laws and regulations of your home country. By using any of WFI’s sites, you agree that any information that you provide to WFI will be treated in accordance with the laws and regulations of the United States.
14. Contact Us
If you have questions or wish to send us comments regarding this Privacy Policy, you should contact us at:
Wicked Fashions, Inc.
222 Bridge Plaza South
Fort Lee, NJ 07024
Attention: Privacy Policy Administrator
or, by e-mail to This email address is being protected from spambots. You need JavaScript enabled to view it..